Eryk Mistewicz

Communication strategist for business, government and politics. Brand builder for companies, cities and individuals.

A bit of history:

Following the 1989 transition, involved in the creation of a free media market in Poland: co-founded the monthly „Konfrontacje” and the weekly „Wprost”.

Brought to market the first Polish television and radio digital satellite platform „Wizja TV”.

Brought „National Geographic” to Poland, working with the esteemed photographers Tomasz Tomaszewski and Tomasz Gudzowaty.

Spokesman for the Environment Minister in the first non-communist government in Poland.

Launching French brands in Poland:

Brought the Casino Group’s hypermarket Géant and Leader Price supermarket brands into the Polish market, with Daniel Sicard.

Created corporate communications and marketing strategy for Grupa Muszkieterów (The Musketeers) (retail brands „Intermarche” and „Bricomarche”).

Built the Decathlon brand in Poland. With Eric Prinet created strategies and implemented positioning campaigns for Poland’s largest network of specialist sporting goods retailers.

Building challengers of the status quo: 

For the British Group Royal & Sun Alliance Insurance Group (founded in 1710, the oldest insurance company in the World) built the brand and devised a communication strategy for Royal PBK, one of Poland’s first life insurance companies.

Created a corporate communication strategy for Dell Poland.

Co-founded corporate communications strategies for challengers in the telecommunications and internet banking markets dominated by powerful incumbents.

Advised Fujitsu Technology Solutions on corporate relations strategy.

Built premium brands for Bacardi Martini Poland in a tightly regulated market

Created Polish launch strategy for the Italian Group Atlantia (Autostrade per l’Italia SpA), and then implemented it for the subsidiary Pavimental.

Political branding: 

Collaborated on the 2007 electoral campaign for Nicolas Sarkozy’s center-right Union pour un Mouvement Populaire.

As an advisor to politicians in Poland, France and Tunisia, trained and coached Arab Spring personnel.

Advisor to Marshall of the Polish Parliament Maciej Płażyński, the first chairman of  Platforma Obywatelska, the leading political party.

Has devised campaigns for parliamentary and european political groupings and local governments.

Builds brands of ministers, deputies, senators, heads of central institutions.

Presidential campaign strategist for Professor Zbigniew Religa (who withdrew from the campaign to support Donald Tusk.)

Has implemented political rebranding – for politicians crossing the parliamentary floor.

Member of the Communications Advisory Committee to the President of the Republic of Poland, on accession to the European Union.

Has led policy, marketing and business panels at the Krynica Economic Forum since 2009.

Member of the Strategy Advisory Board for the Mayor of Lodz (Poland’s third-largest city.)

Developer of  narrative marketing strategies:

Author of „Encyclopedia of Life” (with Juliette de Gautier), „Flood”,„Anatomy of Power” (with Michal Karnowski) and „Narrative Marketing: How to Build Stories That Sell „ (titles in translation.)

Promoted Poland in a world exposition „A Century of Poles 1900-1999” inaugurated by Lech Walesa at the Royal Palace, transferred to Rome for John Paul II, and then presented in centers of culture in Europe, with an associated photographic album.

Regularly works with with major press titles and TV stations in Poland and France. Columnist and regular contributor to the weekly „Do Rzeczy”, „Forbes”, Swiss „Agefi” and French „Atlantico”. (See the list of media outlets for a full list of contributions.)

From free media to new media:

Populariser of Twitter, jointly responsible for its success in Poland.

Seeks out, examines and recommends latest technologies useful in selection and effective use of information.

Mentor of startups. Invests in the most interesting teams of young artists and projects from the world of new technologies.

Founder and editor-in-chief of “Nowe Media” quarterly, a magazine which examines issues at the confluence of technology and current affairs.

President of the Institute for New Media.


After studying Journalism and Political Science at the University of Warsaw recommended by KO „Solidarity” for PhD studies in political marketing in France. in the framework of creation of new personnel after 1989. Has continued education in project management, marketing strategy and East-West exchange.

Expert Européen en Management des Echanges Est-Ouest –  École Supérieure des Sciences Commerciales d’Angers.

Winner of the “Polish Pulitzer” – the Grand Prize of the Association of Polish Journalists.